Business Consultancy

From today 5 or 10 years ago, there was no such place where there is no PCO. Then when the mobile phone came in all the pockets, the PCO started to shut down. Then all those PCOs started selling the phone recharge again. Now the recharge is also going online.

Have you ever noticed ..?

Nowadays every third shop in the market is a mobile phone, sale, service, recharge, accessories, repair, maintenance.

Now all is done by Paytm. Now people have started booking railway tickets with their phones. Now the transaction of money is also changing. Currency Note was replaced by Plastic Money and now Digital becomes Transactions are

The world is changing very fast .. Keep your eye, ears, nose open otherwise, you will lose …

In 1998, Kodak employed 1,70,000 employees and sold 85% of the world’s photo papers. Within the last few years, digital photography made them out of the market. Kodak went bankrupt and all his staff came on the road.

You have an idea that in the coming 10 years, the world will change completely and 70 to 90% of the business will be closed.

Welcome to the 4th Industrial Revolution …

Uber is just a software. He does not have a single car of his own, despite this, he is the world’s largest taxi company.

Airbnb is the world’s largest hotel company, while they do not have a single hotel of their own.

There is no work left for young lawyers in the US now because the software named IBM Watson gives better legal advice throughout the moment. In the next 10 years, 90% of Americans will become unemployed … who will save 10% … they will be Super Specialists.

The software named Watson is diagnosed with 4x Accuracy of Cancer compared to humans. By 2030 the computer will be more intelligent than humans.

By 2018, Driverless cars will land on the roads. By 2020, this single invention will start to change the whole world.

Next 10 years, 90% cars will disappear from the streets of the world. Those who will survive will either have electric cars or hybrid. Roads will be empty, consumption of petrol will decrease by 90%, all Arab countries will become bankrupt.

You will request a car from a software like Uber and in a few moments, a driverless car will be parked at your door … if you share it with someone, that ride will be cheaper than your bike.

Due to being driverless of cars, 99% of accidents will stop. This will stop the business of Car Insurance.

No job like a driver will survive on earth. When 90% cars will disappear from cities and roads, problems like Traffic and Parking will automatically end … because a car will be equal to 20 cars of today.

Prepare to change over time

HMT, BAJAJ, DYNORA, MURPHY, NOKIA, RAJDOOT, AMBASSADOR

Friends … there was no shortage of quality in all these, yet out of the market. !!

REASON……

Did not change over time. !!

Hence…

Express your business and your time

Change in attitude

Keep on doing it. !!

Your website is your business story, told by a team of artists. So hiring those artists who actually are going to tell it to the world is a humongous task and a very important one too. Your website is going to bring business, so it is best advised to choose the best in the business to tell the world about your business. With so many websites out there today and so many artists telling stories, how do you find the best?  Here are a few things you must expect from a leading web agency:

Are they cheap?

You are expecting a company to put heart and soul into making your website. With such expectations, you must also expect them to charge you for that. Newer web agencies are popping up every day and the competition is fierce, but that being said, the ones who offer you a website at dirt cheap prices intend to copy and paste your website idea into a template. If it is cheap it is not worth it and it is worth it, it won’t come cheap.

Are they experienced?

The rise in the number of web agencies is huge. Every day there is an entry of a new player in this business. However, you must be very skeptical while choosing a web agency for your business and must consider those who have been in business for long. Longevity means that they have seen the ups and downs of the industry and most importantly have survived them. Remember, “A calm sea does not make a skilled sailor.”

Are they good listeners?

Nobody likes a know it all. You are the sculptor of your business, so it is natural that you know the most about it. But is the web agency respecting this fact? It is important that they are listening to your insight into your industry. If the web agency doesn’t want to listen to your ideas then it is probably in your best that you do not continue to proceed with them.

Are they inquisitive?

Being a good listener is paramount but asking the right questions is even more important. If the web agency is asking you the right questions it shows that they are actively listening to you and not just pretending. For instance, they might ask you about your leading competitors, what is your pitch when you go to a client, what are the plans of the company in coming future and so on. It is all right not to know the answers to these but if the web agency is asking you such questions that means they are dedicated to your project.

Are they thinking about a responsive website?

If you encounter a web agency that advises you for a separate website for mobile, just smile and walk away. It is not in your best interests. More than half of the population accesses the internet through their smartphones and having a separate website is going to make your company bleed. A good web agency would never ask you to do such a thing, on the contrary, they would ask you to think about being responsive if you were not thinking about it in the first place.

Are they outsourcing?

A web agency that outsources its project to freelancers or smaller firms is no good for you and your business. The project would never be delivered on time, no one person is accountable, the quality would be sub-standard as making a website needs a dedicated team working together through every step in sync which is not possible in outsourcing.

Are they big?

It depends on business to business whether you want a big corporate kind of web agency that has thousands of employees working on hundreds of projects at the same time. Or do you want a web agency that has only one dedicated person in each department and only handling your project? Hitting the “sweet spot” of finding a mid-range web agency is the trick here.

Are they willing to walk an extra mile?

You can evaluate a lot about the company by the correspondence you have on a daily basis. A small personal note at the end of an e-mail could give you more insight into the company. Whether they would be willing to work a bit out of their terms and conditions just to help you out? It could mean a lot in the long run.

Do they have opinions?

“Any clod can have facts, having an opinion is an art.” It is imperative that during your conversations they come up with their own ideas and opinions. It represents that they have a creative bend and are trying to grasp your business idea. You don’t want to hire a group of yes-sirs doing nothing on their own but only what you tell them to.

Do they have a marketing strategy?

A web agency’s task is not finished just by making a website. A good web agency would have an in-house marketing department that would formulate and propose a sound marketing strategy for your website in order to increase the conversion rate on your website.

Do they have dedicated content department?

All things aside, content is king. You might have the best-designed website but if it lacks in content then it is as good as nothing. It is understandable that you do not have the time to generate content for your website. However, leading web agencies have dedicated content writers who listen to your story and give them their words making it elegant. If the web agency looks at you to generate the content, then you must keep on searching for other agencies.

Do they have diverse projects?

There are many agencies out there that handle projects from a particular genre and have developed a niche for themselves. If your business falls into their specialization, nothing better could have come your way. However, if you do not fall into their niche it is best for you to find an agency that is flexible and has the experience of handling different projects from different industries.

Do they have references to give to you?

Always look the company portfolio. Do not just scroll through the screenshots but rather visit the website. It will show you what the agency is able to achieve and what to expect from them if you hand over your website to them.

Even the most punctual, disciplined person can probably admit that he or she has waited until the last minute to do something—be it pay a bill just before the due date, use a coupon on the day it expires, or frantically finish an assignment the night before the deadline.

Deadlines are a motivator; if they didn’t exist, there are some things that we might never get done. They inspire a sense of urgency, and creating urgency compels people to take action—especially in sales.

The importance of being urgent

The longer a potential customer waits to make a purchase, the less likely it is that they will actually make one. More time means more opportunities for distractions, competing offers, and other obstacles that prevent them from buying your product or service.

Most of all, your prospect may simply lose interest over time. You must never underestimate the seductive power of procrastination. As anyone who’s considered quitting smoking or going on a diet can confirm, “I’ll do it tomorrow” often translates to “I probably won’t do it.”

How to create urgency in sales

It’s a good idea to not only show your audience the benefits of buying, but the benefits of buying now. To that end, here are 7 simple techniques guaranteed to create a sense of urgency.

  • Discounts

A coupon with an expiration date or a one-day-only sale gives your audience a clear reason to act right away. Discounts are a great way to compel people to buy, but only if they don’t happen very often. If a product is always on sale, it rather defeats the purpose of creating a sense of urgency. Don’t “move the goalposts” by constantly updating your discount’s deadline, or else your special offer suddenly won’t seem so special.

  • Extra benefits

This technique operates on a similar principle to the discount, only it involves adding value rather than subtracting from the price. Offering your client something enticing in addition to their purchase (such as a free gift basket, extra services or a coupon for future orders) can be a good way to encourage them to act sooner—especially if you establish a deadline that they must meet in order to receive it.

Try offering customers a free gift if they make a purchase within an allotted period of time.

  • Contests

Consider creating a giveaway or contest that customers can enter by purchasing a product, joining your mailing list, engaging on social media, or taking some other action. Every contest has a deadline, making this an urgency factor that your audience is probably already familiar with.

Since your customers likely aren’t guaranteed to receive a benefit with this technique, the reward you offer will have to be especially compelling if you want to inspire fast action. Be sure to make the contest’s rules and regulations clear in your sales collateral; if customers suspect that you won’t follow through, they won’t see much need to apply.

This ad helps boost EVOL’s social media presence by offering an incentive
if the audience engages with them on Pinterest.

  • Consistently free products/services

What’s better than getting something at a low price? Getting it for free, of course. “Free” might just be the most powerful word in sales writing, so if you can consistently offer your audience something that they can always get for free (without having to make a purchase or commitment), you’re likely to attract a lot of urgent attention from potential customers. A free air pump for car or bike tires, a complimentary credit report, or a helpful tool on your website are all examples of things you might choose to offer up.

When something is guaranteed to always be free, audiences feel like they’re missing out if they don’t seize the opportunity. Think of all the free online services you take advantage of every day: Facebook, Hotmail, Google’s various services (including search, e-mail and website analytics), and many more. These tools are freely available at any time, but they still maintain plenty of urgency for consumers to use them.

In fact, there’s practically a stigma if you don’t use them. Businesses aren’t likely to work with someone who doesn’t at least have a free e-mail or social media account. After all, if you’re not smart enough to take advantage of something that’s always free, what other knowledge are you lacking?

  • Limited-time freebies

Alternatively, consider advertising something free with no purchase necessary, but only for a limited time: a free trial period at your gym, a free treatment at your spa, even a free sample of your product if they come in within a certain time frame. Not only will you inspire people to take action sooner—those who sample your products or services may want to purchase them in the future.

  • Scarcity

Consider advertising a scarcity of products or services; the end result is similar to the appeal of Black Friday shopping.

Imagine the long lines outside of a department store on Black Friday or a trendy, elite club that only lets a select few inside. The more exclusive your product or service, the quicker your customers will act. Scarcity can be achieved by offering a product with limited availability or a limited amount of time to schedule appointments for a service.

You don’t necessarily need to reach Black Friday mob levels of urgency; even a little pressure is often enough to motivate buyers, especially when you use specific numbers such as the number of products you have available or the date your offer expires.

Above all, make sure that your claim is genuine and honest. If you’re only using it as a cheap promotional gimmick (such as claiming that your supplies are running out when they’re actually in abundance), your audience will notice and you’ll lose their trust.

  • Customer need

You obviously can’t directly control your customers’ needs and desires, but you can appeal to them through your sales pitch. Ask yourself what personal reasons your customer might have for buying from you right away.

It might be that the problem they’re suffering from is time-sensitive, like a debt in need of refinancing or an upcoming baby shower for which they need a gift.

It also might just be that the problem affects their quality of life, such as in the case of a lonely soul in need of a matchmaker or an insomniac seeking a more comfortable mattress.

Positive reinforcement can be used to inspire prospects to buy now rather than later.

If you can remind customers of these negative consequences as well as the positive consequences they’ll get from buying your product/service right away, they’ll be that much more likely to do so.

Conclusion

Remember that the purpose of creating a sense urgency in sales is never to make your prospect panic, but to encourage them to solve their problem as soon as possible. You’ll get the best results when you listen to your clients and consider their circumstances. With a little research, you’ll soon discover the things that best motivate them to take action today (instead of putting it off for later).

Can you think of more ways to create urgency in the sales process? Leave your thoughts and ideas in the comments

Picture someone walking into a store to buy your new product. They step up to the counter and the salesperson asks them what they’re looking for, but instead of responding with the name of your product, they stare back blankly at the salesperson, not knowing what to say. This should strike fear in your heart. Naming a product is one of the most important parts of the launch process. It can also be the most difficult. Waiting for the right idea to pop out of thin air isn’t the way to go about it.

The following are 8 ideas for brainstorming and naming a new product. Keep in mind that your goal should be to come up with as many names or components of names as possible. That way you can combine them or sift through them to find something that perfectly represents your new item.

Brainstorming 8 ideas for naming a product

The Thesaurus can be an excellent tool when brainstorming ideas for your product name.

The Thesaurus – A thesaurus can be a great repository of ideas for naming a product. Look up words that relate to key elements of your item. You might also want to consider using multiple thesauri. Differences between publishers or the book’s audience, can give you a wider variety of results. Thesaurus.com is also an excellent place to start looking.

  1. Metaphors– Ask yourself, “If my product was an animal, what would it be?” Look at different areas you can pull metaphors from like food, drinks, cars, art, or music and make notes about words that might relate, or be used to describe your product in some way. Take our animal example. You could write “furry,” “cuddly,” “big,” “small,” “ferocious,” or anything that you think might fit. Just think, you could name your new flavor of ice cream Cuddly Cookies ‘n Cream.
  2. Check out your industry– When naming a product, it can be helpful to look at similar items in your industry. Your intent isn’t to copy what’s already out there, but to be inspired by other companies’ choices so that you can create something that is unique.
  3. Leave it to chance– Try opening up a random website, magazine, newspaper, email, or video game, and see what words and phrases jump out at you. You never know what ideas they might influence. Another option you have is to go to Google and just start typing words you might find interesting into the search bar to see what others they suggest. Also, check out the indexes of books that are about your industry. Scan them for terms that may jump out you or that you might find interesting.
  4. How would Seinfeld describe your new product?  Change your point of view – Another great idea to use when you’re choosing a product name is to pretend that you’re someone else. Think about the words that Martin Scorsese, Jerry Seinfeld, or Paul McCartney might come up with. But don’t just limit it to famous people; think about family members, teachers, neighbors, or friends.
  1. Keep it simple, painfully simple– Think about how Beavis and Butthead or the cast of Jersey Shore would go about naming a product. Come up with the words that they might use to get the process over with as quickly as they can. This can help you to create a name that’s straightforward, descriptive, and easy to remember.
  2. Opposites attract– Examine what the opposite of your product might be. Are there specific words that come to mind? Obviously, you’re not going to want to name your product the opposite of what its intended function is. You’re simply looking for a means of further inspiration.
  3. Try explaining it– If you had to describe your product to someone who has no idea what it is, what words would you use? The process of breaking down your item to its most important elements can help you to think in ways that you might ordinarily have missed.

Conclusion

Don’t try to qualify your ideas while you’re amassing your list, just focus on numbers. Try to come up with 100 – 150 different words that you can use and combine to form different variations for your new product name. Remember that sitting around waiting for ideas to randomly strike you is not a proactive or efficient way to go about naming a product. Keeping these methods in mind will go a long way towards completing one of the most important parts of your product launch.

When Coke announces a new type of soda, or when Sony launches the newest version of the Playstation, they don’t just ship their products to stores. They’re usually tied to a product launch event or party. It’s a way to formally announce the product to a key group of people.

Developing a new product can be a daunting task. Actually launching that product is another stress entirely. New products can earn up to half of their profits in the early part of their life cycle. Chances are your company isn’t coming out a new product that has the profile of a new Coke product or the latest video game system, but that doesn’t mean that you can’t put together an event that will get attention for your product. Here’s some tips on how to do it.

The Timing

Timing a launch can mean all the difference between success and failure. This is especially true if your product has a global audience. Stay aware of good and bad times of the year to launch your product. For example, the summer months in Europe are difficult because most people are on vacation.

Also, the type of product that you’re launching will impact when you release it. The introduction of new toys or consumer electronics often coincides with the holiday buying season.

Keep in mind that you also have to be willing to pull the plug on your event if your product isn’t ready. It’s always better to reschedule than to debut a product that is nowhere near ready for public consumption. Remember, the competition will seize every opportunity they can to capitalize on your mistakes.

The Purpose

The point of your product launch event is not to simply get exposure and have as many people as possible find out about your product. It’s to reach the specific audience that will turn into someone willing to pay for your product.

Decide on a specific goal for your event. Do you want sales, product distribution, consumer awareness, media coverage, or to reach out to key industry influencers? Knowing your direction will help you to focus on what type of event you’ll have. There are three key types:

  • Trade Events– You might invite key industry influencers like analysts or editors of trade publications. This can also be a series of events in multiple locations, or over a period of time.
  • Media Events– Educate key members of the media (reporters and editors) that have been invited to review the product. This could be in the form of a press conference.
  • Consumer Events– Allows you to introduce the product to old and new consumers. This doesn’t have to be a formal event. For example, if you’re rolling out a new type of beer, you could set up a booth at a sporting event or county fair.

It’s critical that you don’t try to host one event that caters to multiple audiences. This is not a situation where you want a lot of overlap; you want to be very specific. Keep your target audience narrow. This will help you to market and sell the event itself.

The Venue

What’s the old adage about the three things that matter most in real estate? Location, location, location. The same thing applies for your event. You want as much of your target audience to be able to get there as easy as possible.You also want try to choose a location that will reflect your product in some way.

Think carefully about where you’ll have your event. The location says a lot about your company. If your market isn’t upscale, don’t use an upscale venue. Your venue will also depend on how big your company is, how big the product you’re launching is and how much money your company is willing to invest in the launch.

You could also consider having your event at a trade show. This can make perfect sense, because all of the people you want to announce your product to are already going to be there. The downside is that there can be a lot of competition from other companies with the same idea. Whatever you decide, it can be worth it to think beyond the normal press conferences or cocktail parties. With proper planning and preparation, you can arrange an incredibly successful trade show.

The Experience

The hardest part about planning your launch event isn’t deciding who to invite or where to have it, it’s how to create something that will be memorable to the audience, something that they’ll feel was worth attending. It’s not so much about telling them about you. It’s giving the audience something of value that resonates with them.

If your event is targeting the media, make sure that you’re giving them information that they can use to do their job effectively. Give them access to your product. It makes it that much easier to write about something if they can see exactly what it is and how it works, from their own point of view.

If your event targets consumers, in addition to having them experience your product, consider giving them a discount on the item if they purchase it at the event. With all of the competition for the attention of consumers, you need to do all you can to make your product stand out. Consumers are hit with hundreds if not thousands of product messages on a daily basis. You really need to make your product appear different in their eyes.

It may not even be worth having an event unless you can make a clear distinction about the value of your product. Not every new product is the iPod. The iPod wasn’t even the iPod when it was launched. You have to make your event and product seem worthwhile to your target. Get a celebrity to endorse your product and have him appear at the event, or get a spokesperson like a local news anchor to add something that really makes the event seem exciting.

Remember to keep track of all the small details that could derail your event.

  • Give Them Something
    Provide a packet to all of your guests that contains information about the new product. You could use your press kit. Select what materials would be appropriate depending on who it is you’re targeting.
  • Make Them Comfortable
    Make sure there is ample seating for all your guests. You want them to be as comfortable as possible so that they have an enjoyable experience. Provide them with refreshments or even cater the event, depending on the time of day or duration.

The Follow Up

In the days following your event, it’s crucial that you keep the momentum going for your new product. Follow up with your target audience and call those who showed interest in the product. Your launch event should really only be a part of your product launch process.

Everyone has seen a product that got a huge roll out only to die a slow death in the market. Don’t focus all of your energy on the product announcement and event. Your launch alone is not going to be the thing that makes your product successful. You need to tie it to all of your other ongoing product marketing initiatives

Conclusion

The launch is an exciting time in the life of your new product – stressful, but exciting nonetheless. With proper planning and execution, you can ensure that you get things started off on the right track.

A business can flounder without the proper promotional literature in place to support a product launch. You would never want to go into a meeting without something that you could leave behind for people to remember you by. Something like a brochure or business card that they can touch. Your sales staff needs these products to inform prospects about why your new product is necessary. It aids them in making an informed decision and taking appropriate action based on that decision. It’s important that every piece of your product launch literature, supports each other – they all fill a specific role.

Business Cards

There’s nothing more embarrassing than saying you don’t have a business card. You aren’t a real company without one. Just like the government requires citizens to have social security cards, business cards are a sales necessity. They’re used more than any other marketing item. At their most basic level, they provide vital contact information to your clients when they need it most – when they’re trying to get a hold of you.

Include a copy of your card any time you provide promotional literature to a prospect. When meeting or discussing your new product with anyone you network with, make sure you have plenty of cards on hand. Don’t forget them when you’re at trade shows and conferences.

Try using business cards in different ways. Place an image or phrase specific to your new product on the back of your card. You don’t have to get a full run of cards made for this. Find a printer who’ll let you do a lower number, less than 200. This custom card might cost more, but it’ll give you something different to pass out. Use these cards with any product launch activities that you have planned. You end up with a card that’s more limited in the time frame you can use, but it gives you something unique to pass out.

Brochures

By pulling double duty as an informational piece and a sales tool, brochures can really help your product launch. Anytime there’s potential interest in your product, like when meeting with a new client, you’ll want to provide them with a copy of your brochure. When someone has requested follow up information, they should be used also. You could mail them to existing clients as a way of announcing your new product. Keep your product information simple, though – make it clear that they should come to you for any answers to their questions.

Your brochure needs to sell the idea of your product to your prospects. It should tell them why they need your product and how it will make their lives better. Show them what your product does for them and how it benefits their lives.

Companies can place brochures in specific locations to attract shoppers to your new product. If your store is launching a new model of bike, place brochures in a bike shop near the older models to drum up interest. Even though someone might be in the shop looking for the old model, they still could become interested in the new one based on that brochure.

Also consider using a booklet. They allow you to go into more detail than a brochure, which means a greater opportunity to address the needs of your prospects. Rack cards are another alternative. They’re smaller (usually slightly larger than one panel of a brochure), but they are two sided. They can include a quick promotional message as well as coupons. The smaller size makes them perfect to place in hotels or other place of business.

Flyers

By complimenting your other promotional literature, flyers enable you to go after a broader market. They offer a smaller, more specific amount of information than a brochure does. Think of the fact sheets that are typically handed out at a trade show or conference, or a sell sheet at a car dealership. The goal of the flyer is to draw the attention of your clients to your launch with a message that is quick and easy to understand. They can tell your clients and customers exactly how the new product will benefit them.

In using the flyer for a new product launch, you’ll want to show a few images of the item. If it’s for a service then make sure to use pictures that represent your brand or business. The style of your flyer should fit with the look and feel of your other printed materials. Make sure to include contact or other relevant follow up information you want your prospect to have.

Conclusion

These three avenues of promotion should inform, excite and direct your target in a clear and concise way. If you correctly incorporate them into your product launch literature, they can be an outstanding asset. Think of these materials as the baseline for your new product launch – a critical reference point for your clients and prospects. They make you look like a professional, established business, not like you’re launching a lemonade stand.

In today’s competitive era every one including multinational – multi product brand also worrying about product price

But in other hand RAV team observed the unique marketing strategies from  well known kinder joy company  Everyone knows that kids love 3 things in their life most 

1. Play with different toys and activity
2. Lots of sweets- specially choclates
3. Friends and family

Even though, big and known player of chocolate industry couldn’t bind kids passionately But kinder joy worked totally in different way 

1. They introduced different boy and Girls toys with the chocolates therefore kid’s not insist their parents for kinder joy chocolate but they insist kinder joy for surprised superman, bikes, Barby girls toys

2. Kinder joy decided to keep chocolate quality of  no 1 trough it’s original milk, chocolate, flavors etc…  Kinder joy also promote their product as a non quality compromise product In advertisement

3. Company has given very concentrate attention on look of packaging – special big egg design which became most favorite among child now a days

4. They create the brand name of kinder joy with pre define perception and attachment – kid’s own loving, healthy, joyfull, stylist premium chocolates -toffy With basic mantra – eat with playing intellectual Innovative toys

CONCLUSION :
no matter what should be your price of product people will love it if your company has specific branding and marketing strategy.

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